Wordox (IsCool)

Mobile game developed by BeTomorrow for client IsCool. Rated 4.5 stars on the AppStore and voted “Best Word Game 2012” by Gazebo.

Awarded “Best Word Game 2012” by Gamezedo

Rated 4.5 stars on the AppStore


IsCool Entertainment is a developer of high quality, free-to-play, social games enjoyed by millions of fans each month on Facebook, smartphones and tablets.

Successful games include Wordox, Is Cool, Belote Multiplayer, Crazy 8 and Super Kiwi Castle Run. IsCool Entertainment is listed on the Alternext.


Having purchased the Wordox licence, IsCool Entertainment was looking for a reliable partner to develop a version of Wordox for smartphone.

BeTomorrow was chosen based on our 10+ years experience in the world of video games and for our capacity to create innovative products in tight collaboration with our clients and using the Agile methodology.


Wordox for mobile was first launched in 2012 and iteratively improved from this point onwards. It’s now a very successful game generating many thousands of pounds for IsCool daily.

BeTomorrow provided the following services to this project:

  • Advice on game design and monetisation
  • Design and build of a fun and intuitive interface
  • Design and build of a back office platform capable of managing hundreds of thousands of players per day
  • Design and build of a tailored data mining solution based on Phoenix, BeTomorrow’s proprietary data analytics solution
  • Management of hosting and outsourcing with 24/7 supervision, monitoring, and high-performance servers
  • Integration with third-party services
  • Advice on marketing, reputation building, reviews and updates
  • Continuous optimisation for the full range of devices (several hundred mobiles, smartphones and tablets)

Wordox is rated 4.5 stars on the AppStore

In 2012 Wordox was voted “Best Word Game”

Our relationship with IsCool continues.