Leadership for Women

Developed for the Ministry of Women’s Rights of the previous government, the application “Leadership for Women” is a gamified coach to help women in their professional development.

CLIENT FOCUS

Developed for the Ministry of Women’s Rights of the previous government, the “Leadership for Women” application is a personalized tool designed to help women in their professional development.

OUR MISSION

To work closely with the Ministry of Women’s Rights to design a tailor-made application. To create a unique design for this project, and ensure its fast and reliable development.

OUTCOME

‘Leadership for Women’ offers women information, awareness and expert advice to act as a leader in the professional world.

The application opens with a self-assessment quiz that asks the user about her behavior and her position in the workplace. At the end of the evaluation, “Leadership for Women” suggests customized content through four main courses: “Act as a leader”, “Know how to surround yourself”, “Know how to boost your career”, “Entrepreneurship and creativity”.

The design and ergonomics of the application, were fully conceptualized by BeTomorrow. More specifically, we proposed:

• An unprecedented graphic experience thanks to a construction called “pearls”
• A gamified user experience including various levels, as well as a progress bar.
• Push notifications
• Shareable content on Facebook
• A multi-platform application available on iPhone, iPad, Android smartphones and tablets

For a promising project such as “Leadership for Women”,  BeTomorrow was a company full of creativity and at the pinnacle of innovation in the fields of f sport and smart city applications. Created and managed by Sylvie Clin, this Bordeaux-based company is a beautifully epitomizes the success I wish to all French women.

 

Najat Vallaud-Belkacem,
previous Ministry of Women’s rights, City, Youth and Sports

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