Employment Centre mobile apps.
In 2015, Pôle Emploi chose BeTomorrow for the design, concept and development of its mobile applications. Since then, their user pool quadrupled and user satisfaction reached an all-time record.
Key indicators
In 4 months, the mobile application \"My Space\" was proposed to 5.5 millions of job seekers.
Clients
Pôle Emploi’s results were closely monitored due to the natures of its work in employment policy for successive governments.
Pôle Emploi is responsible for helping job seekers return to work and provides them with financial support that amounts to 3 billion euros per month. Pôle Emploi has been engaged in a huge digital transition for several years, thanks to partners such as Capgemini.
Missions
Pôle Emploi looked for a new partner for its mobile apps in order to improve the user experience of its existing services (back then, they had ratings of 2/5 and 2.5/5 on the Appstore and Google Play), and to offer new services on this platform. BeTomorrow joined Capgemini for this task and was chosen for its mobile expertise and its ability to combine an excellent user experience with a robust industrial service quality.
Results
After only 4 months of work on the project, in June 2015, the updated version of ‘My Space’ was published in the Apple and Google stores and integrated with Pôle Emploi’s information system. This first objective, initially set by our client, had been achieved with success. The app had become a lot more reliable, and provided a renewed user experience; which made it a lot more acclaimed by users and improved its ratings (4.5/5 stars on both app stores).
This success allowed us to go further with Pôle Emploi: new applications and key services were made available for the job search (“My Offers”), recruiters (I recruit), job forums (“Events”) and more recently, training research (“My Training”), always linked with the priorities of the government’s employment policy.
Thanks to regular updates and continuous improvements, the use of mobile applications in Pôle Emploi’s services has quadrupled since the beginning of this collaboration, and is growing steadily.
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