E-COMMERCE & RETAIL : HOW TO SELL WITH CONVERSATIONAL AI?

Conversational commerce is no longer an emerging trend: it is already transforming purchasing behaviour. Consumers now consult ChatGPT, Claude or Gemini to choose a product, compare offers or plan their shopping. AI assistants are becoming a new entry point in the customer journey and a new acquisition channel for brands.

With the arrival of protocols such as the Model Context Protocol (MCP), the Apps SDK, the Agentic Commerce Protocol (ACP) ans the Agent to Agent (A2A), interactions between AI and merchant systems are becoming standardised. These technical building blocks enable retailers to integrate their services directly into conversational interfaces, paving the way for agentic e-commerce: commerce driven by AI agents capable of recommending, acting and triggering a purchase.

This white paper, a practical guide, offers a comprehensive and operational analysis of this transition. You will find concrete use cases for retail, an accessible explanation of agentic protocols, a clear methodology to get you started, and strategic insights into the future ‘Agent Stores’ where MCP services and conversational apps will live tomorrow.

The goal: to give you the keys to move from experimentation to impact and transform conversational AI into a sustainable competitive advantage for your brand.