Mobility
Transform the Mobility and Smart City sectors with the power of digital innovation.
MaaS - Product Management - Technical development - CMS - Data - Design - Marketing
By harnessing digital advances, we respond to the challenges of Mobility and Smart City, serving connected, sustainable cities.
By combining consulting and operational services, we always place the user and his needs at the heart of our approach. We support serviced mobility projects (MaaS solutions and platforms), to facilitate travel within and between regions. Our commitment to sustainable mobility and energy transition is part of a long-term vision.
Our clients
AURÉLIEN BRAUD
Marketing Director, Keolis Bordeaux Métropole
We were impressed by BeTomorrow's approach and their ability to mobilize all the necessary mobile expertise gathered under one roof. We found in their teams a level of rigor and skills that matched our ambitions and the complexity of this project.
Our projects
Keolis Bordeaux Métropole Mobilités
A subsidiary of the Keolis group, Keolis Bordeaux Métropole Mobilités supports the attractiveness of Bordeaux Métropole. With 2,800 employees, it manages the TBM network, enhances services, ensures safety, and develops new transport projects. Since 2009, it has maintained high standards of quality, safety, and innovation to meet the needs of the residents.
Goal
TBM (Transports Bordeaux Métropole) manages public transportation in Bordeaux Métropole, outsourced to Keolis Bordeaux Métropole Mobilités. Its goal is to facilitate residents' travel by reducing the use of personal cars, thanks to a multimodal offer that encourages walking and cycling. BeTomorrow was chosen to develop a MaaS mobile application, providing a personalized mobility experience and coordinating various services for seamless use.
Results
Redesign of the TBM mobile application: enhancing the functional offerings while improving the current user experience.
Creation of visual identity: co-developing the new graphic elements for the mobile application and proposing an artistic direction that aligns with TBM's existing brand codes.
Implementation of agile practices: establishing the conditions and rituals necessary to encourage collaboration with Bordeaux Métropole, Keolis, and service providers, promoting analysis, and ensuring that all project stakeholders are involved in an iterative development process.
On the technical side: the TBM mobile application, developed using a cross-platform language, relies on a Backend For Frontend (BFF). Our teams have implemented this BFF to provide an API for the TBM mobile application, shielding it from the specifics of various external services and capable of handling periods of high load.
Deployment of a Go to Market plan: BeTomorrow assisted the Keolis Bordeaux teams in developing a launch plan for the TBM application and the first few months following its release. This plan includes identifying and monitoring key KPIs. An internal communication kit was also created to explain the new features to the teams and support users.
The BeTomorrow expertise
BeTomorrow supports the digital transformation of cities, public and private transport operators, service providers and infrastructure managers. Thanks to the know-how of our experts, we support mobility players in adapting their strategy and bringing their digital projects to fruition, in order to achieve the best level of strategic and operational performance for an adapted and responsible customer experience.
Development of MaaS (Mobility-as-a-Service), Data, AI and IoT solutions.
Development of CIAM platforms and global IAM Cloud Service.
Implementation of Single Customer Repository, CRM, DMP and CDP.
Product design.
Brand identity.
UX User-centered journey.
Our offers
Data management and analysis platforms
We support you in developing robust, intelligent platforms for aggregating, storing and analyzing data from different sources. The implementation of measurement and data visualization tools enables you to master the challenges of multimodal mobility, analyze the performance of your transportation network, and offer increasingly rich and personalized traveler experiences.
MaaS Solutions and Global Experiences
The development of Maas solutions is a response to the diversity of mobility offers and the complexity of choices available to transport users. We help you define and design your MaaS platform (Passengers and Agents), putting people at the heart of our approach. Thanks to our agile, iterative approach, we can deploy MaaS solutions in a progressive process, enabling ecosystems to evolve over time.
Transforming your organization
We support you in carrying out your strategic transformation projects by working with you to rethink the structure, operating methods and practices of your organization. We offer an agile, innovative and tailor-made approach, and work with General Management, Business Management and Digital Management (IS and innovation) to achieve your objectives and turn your digital, organizational or managerial transformation initiatives into reality.
