PRODUCT MANAGEMENT

Reveal your digital product's full potential

The know-how of an expert product management agency

Specialized in product management, we support companies in the development and structuring of their most ambitious projects. Find out how our product management expertise can become the driving force behind your growth.

THE AGENCY’S EXPERTISE
— In product management

Our agency stands out for its integrated service offering, designed to comprehensively meet the needs of each phase in your product's life cycle. This systematic approach ensures complete coverage of the issues essential to the success of your projects, from ideation to ongoing optimization.

Operations

Each project is unique and requires a tailor-made approach. Our Product Operations know-how enables us to adapt our methodology and tools (design thinking, lean startup) to each specific case. We maximize value at every iteration phase, promoting transparent communication and ensuring user-centered data collection. This approach enables us to meet the challenges of each project with confidence.

Gamification

We accelerate the achievement of your objectives, such as retention and engagement, by drawing on the most powerful mechanics of gamification. In particular, we draw on Yu-Kai Chou's Octalyse framework to structure our approach, segmenting player typologies and then identifying the motivating factors most relevant to their profile.

Monetization

The business model for your product needs to be well thought out from the outset. Freemium, advertising, paid download: which to choose? With over 400 successfully completed projects for companies in a wide range of sectors, our team has the in-depth expertise to guide you towards the ideal monetization model.

Product Analytics

A data-driven approach is crucial to optimizing your products in line with user expectations. Our product specialists excel at analysis, using a range of tools to collect and interpret relevant data. We adapt to the stage of the user journey, the maturity of the product and your specific objectives to ensure optimal performance.

Exploitation/Optimization

It's tempting to stay in your comfort zone when something has been working well for a long time. But to improve your operations and your bottom line, you need to embrace change and be part of a continuous improvement process. Do you aspire to take your product to the next level, reach new heights and take on new challenges? We're here to support you!

Product-led Growth

Product-led Growth (PLG) is a strategy focused on using the product itself to acquire, activate and retain customers. It aims to create an intuitive, user-friendly and high-value product. At BeTomorrow, we use PLG to unify all your teams (Marketing, Sales, Customer success, Engineering, Design...) with the common goal of delivering an exceptional user experience.

Operations

Each project is unique and requires a tailor-made approach. Our Product Operations know-how enables us to adapt our methodology and tools (design thinking, lean startup) to each specific case. We maximize value at every iteration phase, promoting transparent communication and ensuring user-centered data collection. This approach enables us to meet the challenges of each project with confidence.

Gamification

We accelerate the achievement of your objectives, such as retention and engagement, by drawing on the most powerful mechanics of gamification. In particular, we draw on Yu-Kai Chou's Octalyse framework to structure our approach, segmenting player typologies and then identifying the motivating factors most relevant to their profile.

Monetization

The business model for your product needs to be well thought out from the outset. Freemium, advertising, paid download: which to choose? With over 400 successfully completed projects for companies in a wide range of sectors, our team has the in-depth expertise to guide you towards the ideal monetization model.

Product Analytics

A data-driven approach is crucial to optimizing your products in line with user expectations. Our product specialists excel at analysis, using a range of tools to collect and interpret relevant data. We adapt to the stage of the user journey, the maturity of the product and your specific objectives to ensure optimal performance.

Exploitation/Optimization

It's tempting to stay in your comfort zone when something has been working well for a long time. But to improve your operations and your bottom line, you need to embrace change and be part of a continuous improvement process. Do you aspire to take your product to the next level, reach new heights and take on new challenges? We're here to support you!

Product-led Growth

Product-led Growth (PLG) is a strategy focused on using the product itself to acquire, activate and retain customers. It aims to create an intuitive, user-friendly and high-value product. At BeTomorrow, we use PLG to unify all your teams (Marketing, Sales, Customer success, Engineering, Design...) with the common goal of delivering an exceptional user experience.

PRODUCT MANAGEMENT - AT THE HEART OF YOUR STRATEGY
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Product management is essential for any company wishing to innovate and remain competitive. At BeTomorrow, we see product management as the link between corporate strategy and the end customer, ensuring that the product meets market needs while being aligned with corporate objectives. As a holistic process, product management encompasses product design, development and management, with the ultimate aim of meeting user needs while achieving business objectives.

In contrast to the more execution-oriented role of the Product Owner, the Product Manager is responsible for defining the product's overall vision, guiding its strategy and ensuring its success in the marketplace. Companies face several major challenges in this area, including fragmented teams, shifting priorities and intensifying competition.

Photo Charles-Edouard R

CHARLES-EDOUARD RAY

Head of Product

Product management is an adventure fraught with strategic choices, aimed at shaping a product that is not only viable, but also desired, profitable and massively adopted. The support of an expert product management agency is therefore vital to propel a company towards excellence and optimize its performance over the long term.

PhotoPhoto Céline L Photo Cléo WPhoto Etouma B

WOULD YOU LIKE TO TALK TO A PRODUCT MANAGEMENT EXPERT ?

OUR VISION
— Of product management

Analysis and strategy

Our approach begins with an in-depth exploration of your specific requirements, the competitive landscape and your users' expectations. By immersing ourselves in the understanding of your market and its emerging trends, we are able to define precise and relevant strategies. This meticulous analysis enables us to lay the solid foundations needed to design products that fully meet the needs of your target audience, while remaining aligned with your business objectives.

Market research
User behavior
Audit of existing systems

Design and development

This process is characterized by the creation of prototypes, followed by agile development and user testing. This approach guarantees the quality and relevance of the products designed to meet market expectations. We are committed to delivering innovative, high-performance solutions that are constantly evolving to meet the changing needs of your users.

Iterative prototyping
Agile development process
User-focused iteration

Launch and optimization

Our commitment extends well beyond the initial launch! We work with you to optimize the product post-launch through ongoing analysis of user feedback. Our priority is to ensure an exceptional user experience, while ensuring your product's relevance to the market, to help you achieve optimum performance.

Comprehensive support
Follow-up and adjustments
Post-launch continuous improvement

YOUR TEAM— OF EXPERTS

BeTomorrow has a team of over 20 agile project managers (product managers, product owners and scrum masters). They have worked successfully alongside major companies in a wide range of sectors, demonstrating their competence in a number of major projects that have resulted in notable successes.

Photo
Irène Vaugelade-Tafani
Photo Céline L
Céline Lemoigne
Photo Cléo W
Cléo Weber
Photo Etouma B
Etouma Bela
Photo Paul D
Paul Duchâteau
Photo Sarah L
Sarah Legrand
Photo Anne M
Anne Malagié
Photo Marc A
Marc Allaire
Photo Marine C
Marine Carliez
Photo Gilles M
Gilles Mantel
Photo Benjamin S
Benjamin Soroste
Photo Charles-Edouard R
Charles-Edouard Ray
Photo Gilles M

GILLES MANTEL

Product Manager

The diversity of our projects means that I can call on a wide range of skills, from tactical development planning to strategic product thinking. The co-construction of solutions with our customers and the BeTomorrow teams is essential to the success of our projects.

OUR TOOLS— OF THE MOMENT

To respect integration needs and encourage adoption, we select our tools according to customer contexts. Here are the ones we currently recommend and use in the majority of our teams, and the benefits we derive from them.

JIRA - Logo whiteMiro-logo-whiteNotion-logo-whiteFigma-logo-whiteSlack-logo-whiteZoom-logo-white

OUR CERTIFICATIONS

Proud of its teams and its sharp expertise, the agency has many certifications.

  • Professionnal Scrum Product Owner
  • Professional Scrum Master
  • Google Analytics Certification
  • Product Analytics - Mixpanel
  • Insight Expert Certification - Mixpanel
  • Partner certification - Mixpanel
  • Amplitude certified insights expert
  • Analytics Expert - Segment
  • Scrum Foundation Certificate

THEY HAVE— TRUSTED US

Innovation project manager at SUEZ
The whole team has been very attentive to user needs, uses and acceptance of service by teams. The objective of having a demonstrative proof of concept and winning user membership is reached. Our operators' work facilitation project has efficiently advanced.
Alexandre Ventura

Innovation Project Manager

Suez

Picture of Phil Kuzo
“ The team's proposals are always relevant. The speed at which Betomorrow understands and assimilates our challenges is quite impregnating. The recommendations of the team have convinced us and allowed to launch a project to redesign the application. “
Phil Kuzo

Director of Information Systems

Véhiposte - La Poste Group

Emmanuel BONNAUD - President of Movivolt
BeTomorrow assimilated very quickly the issues of the mobility world to propose relevant, pragmatic and actionable recommendations. Always a source of new ideas, BeTomorrow provides us with a mastery of digital issues that enables us to deliver a service that stands out from our competitors.
Emmanuel Bonnaud

President

Movivolt

Olivier Huc - portrait
Turning a complex idea into reality within a few months is what the BeTomorrow team helped us achieve! They are fast, technically robust, and make relevant choices in user experience and design. We found an expert partner for the development of our connected product. We have been working with their highly professional multidisciplinary team.
Olivier Huc

Co-founder, CEO and CTO

I-Percut

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