Reconciling a visual break with an institutional framework thanks to close collaboration between product and brand design. The design of the IA Program is the result of a collaborative effort between product and brand designers to assert a singular visual identity, at odds with traditional AI codes. Together, they designed a contemporary, engaging and warm interface that promotes innovation while respecting the sobriety and credibility expected in an institutional context.

Using generative AI to create a human, coherent and branded iconography: image generative AI tools were explored to design an iconography aligned with the program's graphic identity. The aim was to produce images that were tailor-made, evocative and accessible, in line with the color palette, the human values conveyed by the project and the requirements of institutional communication.

Designing a filter grid that is both clear and educational: the challenge was to structure a multi-entry filter system capable of efficiently sorting a large volume of content, while at the same time making the scope and diversity of the program's actions legible at a glance. The UX challenge: to articulate visual hierarchy and interaction logic to combine clarity of use and immediate understanding of the scope of action.

The marketing support provided enabled us to define a brand positioning and prepare an internal communications plan to support the AI change.

The plan helps to increase internal visibility and understanding of the program's purpose, which is to enhance the value of people.

One of the elements of the plan was a dedicated space on the intranet to centralize information and an internal training plan created by the HR department.