Create a strong brand platform and an evolving design system
EXPERTISES
Genesis Partners, an architectural firm specialising in growth, entrusted BeTomorrow with structuring its brand platform and designing its digital universe. The objective was to establish a clear and sustainable foundation to support the firm's development and assert its long-term positioning.
BeTomorrow worked on defining the brand pillars, artistic direction and creation of a design system, with the ambition of building a strong, consistent and identifiable brand platform that breaks with traditional tech codes.
Carried out in close collaboration with the founders, the project translated their vision into a structured, analytical and human brand system, clarifying the message, establishing a coherent visual universe and setting up an evolving design system for future digital and marketing applications.
month
to design and structure the entire brand platform.
brand base
Unified and deployable across all media.
design system
complete and ready to be deployed across all digital media.
CHALLENGES
Marketing
The main mission was to structure Genesis Partners' brand platform in order to clarify its positioning and establish a solid strategic foundation. This work made it possible to formalise the brand's pillars, its raison d'être and its message, while making its demanding expertise clear.
The challenge was to build a clear, consistent and distinctive narrative that was faithful to the founders' vision and capable of moving away from the standard codes and discourse of consulting and technology. This brand platform now serves as a common reference point for all Genesis Partners communications.
Design
The redesign of the visual universe was built around a central challenge: to create a strong, consistent and identifiable artistic direction that breaks with traditional tech codes.
This work gave rise to a true territory of expression, reflected on the home page and in the creation of a design system. Particular attention was paid to adapting the existing logo, a key element for the founders, in order to integrate it into a more structured and sustainable universe without altering its DNA. The result is that Genesis Partners can now fully embody its position as an architect of growth.
SOLID BRAND FOUNDATIONS TO SUPPORT GROWTH
BeTomorrow delivered a turnkey brand platform that was structured and immediately ready to use. From clarifying the positioning to creating a strong visual universe and a comprehensive design system, all of the deliverables lay a solid foundation for the development of Genesis Partners.
This strategic and operational approach enables the firm to deploy a consistent identity across all of its media and to drive growth on a sustainable and distinctive basis.
LÉA FOURNIER
Brand Designer
In a very short time, the challenge was to create a brand with which the founders could truly identify and which would set them apart from their competitors. Based on their vision, we built a brand platform and artistic direction designed to be useful, sustainable and truly impactful.
Our Client
Genesis Partners is a growth architecture firm that supports companies in structuring and activating their development. By combining strategic analysis and team mobilisation, the firm helps executives build sustainable and measurable growth systems.
ALEXANDRE AUGRAIN
Co-founder, Genesis Partners
Working with BeTomorrow to define our Minimum Viable Brand and create our landing page was a complete success. The workshops, which were both dynamic and relevant, helped us to structure our vision with precision. The team perfectly understood our expectations and translated them into a concrete solution. The result speaks for itself: we are completely aligned with the proposed artistic direction. This new website embodies exactly the image we wanted to project.
