SES : global pioneer in satellite services
EXPERTISES
SES S.A. is the world's leading satellite operator, providing reliable and secure satellite communications solutions for media, telecommunications, corporate and government customers worldwide.
With a fleet of more than 70 geostationary satellites and a global network of teleports and offices, SES reaches 99% of the world's population, consolidating its position at the heart of international communications.
BeTomorrow supported SES by redesigning its existing application to strengthen sales to corporate customers. The new application, designed to satisfy both customers and SES employees, will support sales discussions with prospects, particularly at professional events such as trade shows.
SES satellites
displayed in an interactive 3D globe
types of platform
are covered by the application
of the world's population
is reached by SES customers
CHALLENGES
Tech
Our teams developed the SES application in a single code base (cross-platform). The application is available on different platforms
Native versions for iOS and Android on mobiles and tablets
Read moreLarge-format PC touchscreen version to facilitate sales discussions at trade shows
Read moreWebGL version compatible with all PC / Mac browsers, no plug-ins required.
Read more
CONCLUSION – WHEN TECHNOLOGY BECOMES A TOOL FOR PERSUASION
This project perfectly illustrates a situation where technology is used not merely to produce, but to persuade.
By combining 3D, cross-platform technology and interactive experiences, BeTomorrow did not simply modernise an existing tool. This approach transformed a complex technical narrative into an accessible, engaging experience that can be directly leveraged in a commercial context.
In sectors such as the space industry, where value is difficult to perceive without specialist knowledge, this ability to make the invisible visible becomes a major strategic advantage. It repositioned the digital tool as a genuine business accelerator, serving both frontline teams and the company’s wider strategic objectives.
CHARLES-EDOUARD RAY
Head of Product
We combined cutting-edge technical expertise with a design concept in line with space marketing requirements. On the technology side, this meant mastering 3D on mobile and web platforms. On the design side, we had to adapt to business and marketing needs, reflecting the technicality and precision of space engineering.
Our Client
SES, the world's leading provider of connectivity solutions, deploys more than 70 satellites in two separate orbits to broadcast TV and radio channels to millions of homes worldwide. In addition to these services, SES provides satellite communication solutions to enterprises, telecom operators and government agencies. Thanks to an intelligent network combining satellite and terrestrial infrastructures, SES manages and delivers high-speed video.
FREQUENTLY ASKED QUESTIONS - WHEN THE DIGITAL EXPERIENCE REVEALS THE POWER OF SPACE
Why is 3D a key factor in understanding satellite services ?
The services offered by SES rely on complex, invisible infrastructure: orbits, coverage areas and data flows. This type of information is difficult to grasp using traditional media.
The use of interactive 3D brings these concepts to life and makes them immediately understandable. It transforms a technical explanation into a visual demonstration, which helps the client visualise the concept and reinforces the impact of the message. This is not merely an aesthetic choice, but a genuine tool for simplification and persuasion.
How does this app fit into a sales enablement strategy ?
The application does more than simply present content; it structures and enriches the sales pitch. In a B2B context, where sales cycles are long and proposals are complex, having an interactive tool allows the sales presentation to be tailored to the prospect. The sales representative can navigate, illustrate, zoom in on specific cases and answer questions in real time.
This marks a shift from a static medium to a sales enablement tool, capable of enhancing the quality of interactions and improving the effectiveness of field teams.
What are the technical challenges involved in delivering a cross-platform 3D experience?
Delivering a real-time 3D experience across multiple platforms presents a significant challenge. Each environment — mobile, touchscreen desktop or web — imposes different constraints in terms of performance, graphics rendering and interaction. Opting for a cross-platform approach allows for shared development, but requires a high degree of optimisation to ensure a smooth experience across all platforms. The use of technologies such as WebGL makes 3D accessible directly within the browser, without external dependencies, whilst maintaining a high level of quality.
Why did you design an experience suitable for multiple usage contexts (mobile, living room, web)?
Commercial applications vary greatly depending on the situation. A demonstration at a trade fair stand does not meet the same expectations as a client meeting or a remote presentation.
Offering multiple formats allows the experience to be tailored to each context. The large touchscreen enhances immersion and appeal, the mobile device allows for more flexible use, and the web ensures immediate accessibility.
This approach ensures continuity in the sales journey, regardless of the point of contact with the prospect.
What impact does an immersive experience have on sales performance ?
In complex environments such as the space industry, the main challenge is often understanding what is on offer. A well-designed immersive experience helps to overcome this obstacle.
It improves the clarity of the message, boosts credibility and makes it easier to remember. The prospect no longer just listens; they see and understand. This helps to shorten decision-making cycles and sets the company apart from competitors using more traditional approaches.
