Simplifying everyday life for breeders and farmers
EXPERTISES
The Seenergi Group, a leading livestock consultancy, has commissioned BeTomorrow to develop ExploreApp, a white-label app dedicated to herd management. This solution, developed for Seenergi in partnership with the Chambers of Agriculture of Normandy and the Pays de la Loire, is distributed by Pilot’Élevage, a consortium of companies offering a comprehensive range of digital services for cattle, sheep and goat farms.
Developed in collaboration with livestock farmers to address the day-to-day challenges of their profession, ‘Mon Appli Pilot’Élevage’ enables them to manage the identification, breeding and health of their herds, as well as their dairy and beef production performance. The app simplifies regulatory procedures and the monitoring of health-related events, whilst centralising herd data, which is accessible at any time, including offline.
This approach, centred on real-world usage, has been recognised on several occasions. ExploreApp’s ‘Mon Appli Pilot’Élevage’ received the Jury’s Special Mention at the 2024 Product Awards. In 2025, Herdy, the intelligent assistant integrated into the app, was also honoured at the Innov’Space event at SPACE in Rennes. This recognition was repeated in 2026 with the award of a 2-star Innov’Space to Pilot’Élevage Vaccination, a module designed to simplify and secure the monitoring of vaccination protocols and schedules.
active users
On the mobile application
partner farms
Of the Seenergi Group use Pilot'Elevage
of users
Are satisfied with the application, according to a survey of a representative sample
CHALLENGES
Tech
One of the key challenges of the Pilot’Elevage app redesign was modernizing the technical architecture while enhancing the user experience to meet the specific needs of cattle farmers. This overhaul addressed several strategic issues:
Data Synchronization Optimization: using a 100% Azure-hosted cloud architecture and monitoring tools like Sentry and Grafana, the app ensures efficient bidirectional synchronization for over 2.2 million animals across 11,000 farms. Various synchronization modes (synchronous, asynchronous, or differential) allow smooth and targeted updates, even offline.
Advanced Smartphone Capabilities: voice recognition through React Native Voice and multipoint photo scanning using a Machine Learning (ML) kit simplify complex tasks like animal identification. Additionally, Bluetooth (Classic, BLE, MFI) integration enables connectivity with devices such as sensors, scales, and other farming tools, enhancing its field utility.
Accessibility and Versatility: the app, compatible with both newer and older smartphones, ensures continuous access through offline functionality, critical for rural low-connectivity areas.
Security and Precise Access Control: secure authentication via OAuth 2 and Keycloak protects sensitive data, while granular access rights management allows specific permissions for administrators, farmers, or distributors based on their roles.
Redesigned User Experience: the UX/UI overhaul introduced modern, consistent interfaces with micro-interactions to simplify navigation. Features such as background synchronization and calving tracking make daily tasks more intuitive and less time-consuming.
Agility
To design the Pilot’Elevage app, our team applied the Scrum agile methodology, enabling us to effectively address end-user needs while remaining flexible in making adjustments.
Discovery Phase: the project began with a one-month discovery and needs assessment phase to establish a solid foundation.
Iterative Development and Beta Deployment: over six months, the team followed an iterative development process with regular deliveries, including a pilot deployment with 20 beta-testing herds. This phase involved continuous adjustments, particularly around the user interface and offline features, based on field feedback.
Progressive Scaling: after receiving positive feedback and making improvements, the app gradually scaled from 20 to 400 herds over a six-month period.
Mass Deployment: following these iterative improvements and tests, the app successfully expanded to over 20,000 herds.
Run Phase: the mobile app continues to evolve based on field feedback to provide even more value to farmers.
Design
Our Product Design teams completely rethought the application to better meet farmers’ immediate needs. Centered around the question: “What does the farmer need at any given moment?”, numerous user tests were conducted to design an intuitive, relevant, and coherent app. Every element was redefined to balance emotional design, making the experience pleasant, with ergonomic considerations essential for a professional tool used in demanding conditions.
We ensured the interface remained simple and functional, avoiding graphical overload while working on a clear hierarchy to guide users effectively. The design system was custom-built, including icons and graphic elements created specifically for precise needs. These solutions were co-created with farmers, whose continuous feedback guided the entire process.
Tech
Discover HERDY, the smart and connected assistant integrated into Pilot’Elevage, revolutionizing access to livestock data. Herdy answers all your questions on reproduction, animal health, dairy production, genetics, growth monitoring, and more.
HERDY was awarded an Innov’Space 2025 prize at SPACE Rennes.
This project is built on ethical data governance: relying as much as possible on French AI models and European hosting to guarantee sovereignty and confidentiality. Thanks to real-life testing phases and the expertise of our partners (advisory organizations, Chambers of Agriculture), this intelligent assistant combines relevant answers, personalization, and time savings, serving a more precise, responsive, and sustainable livestock farming.
GILLES MANTEL
Delivery Director
AI in farming isn’t the future — it’s happening now. From real-time animal health tracking to smarter resource use and risk anticipation, AI cuts the paperwork and boosts real value on the ground. It empowers a farming industry that’s more sustainable, more competitive, and more human.
Our Client
The Seenergi Group supports cattle breeders and agricultural businesses by combining innovation, expertise and human contact. Thanks to tailor-made solutions and advanced technological tools, the group simplifies strategic decision-making and helps farmers to make a success of their projects, enabling them to make a full and dignified living from their profession. Today, Seenergi enjoys the trust of more than 18,000 breeders in 16 French départements.
THOMAS GILET
Digital Offer Product Manager
BeTomorrow created an app that’s incredibly smooth and intuitive, designed for real-world use and praised by our farmers. Their attention to UX/UI really made the difference. Thanks to their AI expertise, we launched Herdy — the first chatbot for cattle farmers. Everything was done in an agile, simple, and human way, built on mutual trust and true partnership. A great collective adventure, just as we envisioned for Pilot’Élevage.
